The cost of today.
A map of tasks, decisions, systems, and handoffs. Current effort, elapsed time, and quality, with evidence gaps made explicit.
APPLIFIED / ENTERPRISE WORK, REDESIGNED
Redesign work.
Build around AI.
We redesign enterprise work for AI. Start with one costly workflow, define how people and agents should work together, and decide whether the economics justify a build.
Bring us one important workflowAMSTERDAM / BUILT FOR WHAT’S NEXTExplore the AI Workflow Blueprint
Past client experience
Enterprise context. Real business challenges.
Past discovery, strategy, and innovation engagements. Logos represent that experience, not AI deployment results.
AI WORKFLOW BLUEPRINT
One workflow.
A clear investment decision.
A focused engagement for enterprise leaders deciding where to invest in AI. Leave with a workflow design, a grounded value case, and a recommendation you can act on.
One workflow · 2–3 weeks · Fixed scope · Senior involvementThe design for tomorrow.
Agent responsibilities, human approvals, data requirements, and integration dependencies. A clear picture of what a build would involve.
Build. Investigate. Stop.
An estimated value range, costs, risks, and evaluation criteria. A recommendation based on the strength of the evidence.
Built for a real bottleneckRecurring work with meaningful cost, delays, or capacity constraints. Your team provides a process owner, sample inputs, and access to available operating data.
A defined engagementTwo to three weeks, with senior involvement. We agree deliverables, access, schedule, and fee before starting. The scope stays focused on one workflow.
A decision before a buildThe Blueprint ends with a decision session and an actionable brief. Implementation is scoped separately, with technical partners and delivery ownership agreed before it begins.
ONE EXAMPLE / COMMERCIAL OPERATIONS
Customer request to approved proposal.
A sales team gathers account history, product information, and pricing across systems before drafting an offer. Every handoff adds waiting time. An AI-native design connects that work around one approval decision.
01AI agent
Retrieve & assemble
Agent · approved sources
02AI agent
Draft & flag exceptions
Agent · pricing rules
03Human decision
Review & approve
Commercial lead
04AI agent
Send & record
Agent · after approval
People approve pricing, terms, and exceptions.Missing evidence returns to the team.
The economic test
Compare cost per approved proposal, turnaround time, and error rate. Include model costs, human review, and rework. Faster drafting only matters if the whole workflow improves.
A proposed architecture, not a deployed client result. Feasibility and impact require validation against real data and systems.
HOW THE BLUEPRINT WORKS
Understand.
Design.
Decide.
Work with your process owner and the people doing the work. Make assumptions visible before committing to implementation.
Understand.
Follow real work from input to outcome. Identify where time, cost, and errors accumulate. Agree the baseline and what better performance means.
Design.
Reorganise tasks around agents and human judgment. Define permissions, exception handling, and the technical questions that must be resolved.
Decide.
Weigh expected value against build and operating costs. Choose a build, a targeted investigation, or a stop—with clear criteria for the next decision.
WHY APPLIFIED
Business judgment.
A clear design mandate.
Marco Wijnakker Founder, Applified
Marco connects business ambition with emerging technology. His strength is seeing where new technology creates real business value, making complex choices clear, and bringing the right people together to act on it.
LONG-TERM PRODUCT AMBITION
The intelligence layer
for AI-native work.
Each workflow engagement creates reusable workflow, capability, evaluation, and value intelligence. Our ambition is to turn that learning into a product that makes the next design faster and the next decision better informed.
01 / WORKFLOW
How work happens.
Tasks, decisions, and dependencies.
02 / CAPABILITY
Where AI fits.
Agent roles and their limits.
03 / EVALUATION
What good requires.
Quality criteria and evidence.
04 / VALUE
What is worth building.
Costs, assumptions, and outcomes.
Learning from each engagement → better decisions in the next.
Product direction. The Blueprint is the offer available today.
START WITH THE WORK.
Bring us one
important workflow.
Which recurring process costs too much, takes too long, or limits growth? Tell us where it gets stuck.
Bring us your workflow Opens an email draft to info@applified.nlWHAT HAPPENS NEXT
- Share your team, workflow, and bottleneck.
- Discuss the opportunity and fit.
- Agree a fixed Blueprint scope and fee.