Mobile Apps, Mobile Website or Mobile Web Apps

No need to show more figures on the growth of mobile business; the mobile evolution is there and will continue to grow. Multiple mobile opportunities have come into existence for businesses to cater their customers and employees, making business easier, better and more profitable.

So, your business wants to explore these mobile opportunities? How to proceed? Which roads to follow and which alternatives to choose from? There’re quite some questions to answer before taking the next step. We propose careful determination of mobile strategy. You don’t want to conclude afterwards that your company has developed a useless mobile app, do you?

One of the things that is often questioned is whether a mobile website, a mobile app, a mobile web app, or a combination should be developed. Here’s a few thoughts on that from Applified.

As with everything, it depends. It depends upon what you want to achieve and what you prefer. It’s important to understand the differences though.

Mobile websites are built, just like normal websites, in HTML pages that can be accessed with Internet connection. They specifically fit your mobiles device that has touch screen functionality.

Mobile web apps are also websites for mobile devices. They differ from mobile websites because of their design and specific functionality.

Compared to the other two, mobile apps are not opened in a browser but downloaded from an app store and installed on your mobile device. Apps are pieces of software specifically developed and designed for a particular device. They may pull data from the Internet, and are also be available offline.

A mobile website is often a starting point and ensures that content reaches a wide audience. Flexibility, versatility, speed, accessibility on all devices is assured. And a mobile website is cheaper than the alternatives. A disadvantage is that it doesn’t easily integrate with the mobile devices valuable features like GPS, SMS, time, contacts or camera. That’s why businesses frequently develop mobile apps.

Apps enable users to work offline, so the ambulant user is always able to work with the App. Other features include a superior user interface, speed (you download only content, all graphics are in the App), the possibility to sell it, and proximity; it’s your App on your personal mobile device. For example, Apps are a great way to empower your clients and to create more customer engagement.

Summarized, we stress the importance of knowing what you want to achieve with a mobile solution. Think about the right concept, and keep your target in mind. Use web analytics to see whether your current visitors use mobile devices to access your website, find out which devices they use, and whether the enhanced features of mobile devices are useful for your concept.

By all means, you can’t be wrong developing mobile solutions for your business; cause the future of business is mobile!